CODATI (KAYAN FZ LLC) began implementing its strategic plan to expand and be present in the Middle East and North African countries. CODATI took the Kingdom of Saudi Arabia as its first stop outside the United Arab Emirates by signing an exclusive distribution agreement with the Control Code Company, one of the Saudi Meem Holding companies. Control Code Company had been represented by Mr. Yaseer M. Bahareth (CEO - Co-Founder). This agreement was announced through a contract signing ceremony at the headquarters of the Control Code Company in the Kingdom of Saudi Arabia. Codati (Kayan FZ LLC) had been represented by Mohamed Anas Abbar (CEO - Co-Founder) and Mr. Mohamad Alajalani (Founding Partner).
CODATI strives to be one of the active and influential companies in the Saudi market by contracting with international companies to provide a wide range of products and make them available to the Saudi user with the latest safe technologies. Mr. Mohammed Anas Abbar commented "We are excited about our strategic partnership and believe it brings together an amazing product and a strong distribution in the Kingdom to serve our customers. CODATI will offer the best platform to have secure transactions and with the Control Code expert knowledge of the market, we have the right combination to deliver on our promise."
The Kingdom of Saudi Arabia is one of the most important regions affecting the electronic sports market. Not only in the Middle East, but globally also, that due to the growing investment spending which the Kingdom has allocated to invest in this sector in addition to the great support of His Royal Highness Prince Mohammed bin Salman for Vision 2030.
Mr. Yasser M. Bahareth spoke about this, "The e-sports industry is developing at an amazing speed globally, with the acceleration of the development of supporting technologies such as AR virtual reality and the Metaverse virtual universe. In September 2022, His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud launched the National Strategy for Games And electronic sports among these objectives of this strategy, is the contribution to the gross domestic product, directly or indirectly, at a value of 50 billion riyals by 2030. We are in Control Code, with our strategic partner, CODATI aspire to invest in the services of this promising sector through a professional team and deep knowledge that gives us flexibility to adapt to different technologies in this sector.”
The vision of the decision-makers in the Kingdom of Saudi Arabia and the hard work to overcome all obstacles and facilitate the start of serious investment in the Kingdom, made the Kingdom the focus of attention of investors from all over the world. Mr. Mohamad Alajlani spoke about this, "The vision of the Kingdom of Saudi Arabia and its investments in the industry and development of electronic games make the environment Investment is fertile and attractive to regional and international companies, and CODATI seeks to be one of the leading companies and to participate in this vision.”
CODATI confirmed that the Kingdom of Saudi Arabia will be its first stop, and the rest of the strategic partnerships it seeks will be announced successively with strategic partners from multiple countries, aiming of providing a special service to its special customers.